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The State of Partner Sales: Studies in Excellence
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The State of Partner Sales: Studies in Excellence
Jan 31, 2025
Report
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Building Trust and Authenticity Through Ecosystem-Led Growth with Shawnie Hamer, Crossbeam
Building Trust and Authenticity Through Ecosystem-Led Growth with Shawnie Hamer, Crossbeam
Mar 16, 2025
Podcast Episode
AudiencePlus Claimed AudiencePlus
The Friday Concentrate #12: Is Your Brand A Nurse Tree?
The Friday Concentrate #12: Is Your Brand A Nurse Tree?
Mar 08, 2024
Article
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The Future of Revenue: What You Need to Know for 2024
The Future of Revenue: What You Need to Know for 2024
Dec 20, 2023
Podcast Episode
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The Partner Playbook
The Partner Playbook
Mar 15, 2025
eBook
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How FullStory increased client retention using Ecosystem-Led Growth tactics
How FullStory increased client retention using Ecosystem-Led Growth tactics
Feb 06, 2025
Case Study
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The Future of Revenue: What's Working in 2025?
Unlocked
The Future of Revenue: What's Working in 2025?
Jan 14, 2025
Report
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5 ways to leverage the your partner's influence and trust
5 ways to leverage the your partner's influence and trust
Nov 16, 2024
Article
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ELG Attribution in Crossbeam: Measuring What Matters
ELG Attribution in Crossbeam: Measuring What Matters
Feb 25, 2025
Article
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What top revenue leaders really think of partnerships
What top revenue leaders really think of partnerships
Mar 03, 2025
Article

Latest Content

Crossbeam Claimed Crossbeam
How to Use Partner Data In Your Sales and Marketing Dashboards (Part 2 of 2)
How to Use Partner Data In Your Sales and Marketing Dashboards (Part 2 of 2)
Mar 18, 2025
Article
AudiencePlus Claimed AudiencePlus
Building Trust and Authenticity Through Ecosystem-Led Growth with Shawnie Hamer, Crossbeam
Building Trust and Authenticity Through Ecosystem-Led Growth with Shawnie Hamer, Crossbeam
Mar 16, 2025
Podcast Episode
Crossbeam Claimed Crossbeam
The Partner Playbook
The Partner Playbook
Mar 15, 2025
eBook
Crossbeam Claimed Crossbeam
You Have Dormant Partners. Here's How to Get Their Interest
You Have Dormant Partners. Here's How to Get Their Interest
Mar 14, 2025
Article
Crossbeam Claimed Crossbeam
Remote, In-Office, or Hybrid? Where Partnership Professionals Worked in 2021
Remote, In-Office, or Hybrid? Where Partnership Professionals Worked in 2021
Mar 14, 2025
Article
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Tech Ecosystem Maturity: Scaling Your Integration Program via Your API
Tech Ecosystem Maturity: Scaling Your Integration Program via Your API
Mar 14, 2025
Article
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Your Services Partners Can Help Close the "Impossible" Deal (And Make Your Customers Happier)
Your Services Partners Can Help Close the "Impossible" Deal (And Make Your Customers Happier)
Mar 14, 2025
Article
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A Career in Partnerships Could Help You Make More Money Faster
A Career in Partnerships Could Help You Make More Money Faster
Mar 14, 2025
Article
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Tech Ecosystem Maturity: How to Co-Sell Like a Supernode
Tech Ecosystem Maturity: How to Co-Sell Like a Supernode
Mar 14, 2025
Video
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Be a Modern Partner Manager and Empower Your Sales Teams to Co-Sell
Be a Modern Partner Manager and Empower Your Sales Teams to Co-Sell
Mar 14, 2025
Article

Articles

602
How to Use Partner Data In Your Sales and Marketing Dashboards (Part 2 of 2)
How to Use Partner Data In Your Sales and Marketing Dashboards (Part 2 of 2)
Remote, In-Office, or Hybrid? Where Partnership Professionals Worked in 2021
Remote, In-Office, or Hybrid? Where Partnership Professionals Worked in 2021
Tech Ecosystem Maturity: Scaling Your Integration Program via Your API
Tech Ecosystem Maturity: Scaling Your Integration Program via Your API
You Have Dormant Partners. Here's How to Get Their Interest
You Have Dormant Partners. Here's How to Get Their Interest
How to Reference Your Prospects' Tech Stacks in Your Outbound Sales Emails
How to Reference Your Prospects' Tech Stacks in Your Outbound Sales Emails
Be a Modern Partner Manager and Empower Your Sales Teams to Co-Sell
Be a Modern Partner Manager and Empower Your Sales Teams to Co-Sell
Your Services Partners Can Help Close the "Impossible" Deal (And Make Your Customers Happier)
Your Services Partners Can Help Close the "Impossible" Deal (And Make Your Customers Happier)
A Career in Partnerships Could Help You Make More Money Faster
A Career in Partnerships Could Help You Make More Money Faster
Co-selling for Success: How Chili Piper and Gong are Generating Millions in Revenue by Partnering Up
Co-selling for Success: How Chili Piper and Gong are Generating Millions in Revenue by Partnering Up
The Two-Way Data Sharing Play: How CallRail Increased Integration Adoption by 167% Through a Strategic Partnership with HubSpot
The Two-Way Data Sharing Play: How CallRail Increased Integration Adoption by 167% Through a Strategic Partnership with HubSpot
ELG DNA: How G2 Drives a 3x Better Win Rate with HubSpot-sourced Deals
ELG DNA: How G2 Drives a 3x Better Win Rate with HubSpot-sourced Deals
What top revenue leaders really think of partnerships
What top revenue leaders really think of partnerships
ELG Attribution in Crossbeam: Measuring What Matters
ELG Attribution in Crossbeam: Measuring What Matters
How Suppeco built their reseller program with WeTransact, Crossbeam, and ELG
How Suppeco built their reseller program with WeTransact, Crossbeam, and ELG
What Symbiotic Relationships In Nature Teach Us About Partnerships
What Symbiotic Relationships In Nature Teach Us About Partnerships
A hiring manager's guide to partnerships roles and job titles
A hiring manager's guide to partnerships roles and job titles
Key takeaways from the 2025 Future of Revenue report and how to action them
Key takeaways from the 2025 Future of Revenue report and how to action them
5 Ways to Align Customer Success Teams with Your Nearbound Strategy
5 Ways to Align Customer Success Teams with Your Nearbound Strategy
A Sneak Peek at the State of the Partner Ecosystem in 2023
A Sneak Peek at the State of the Partner Ecosystem in 2023
How to Guide: Partnership Alignment with Internal Stakeholders
How to Guide: Partnership Alignment with Internal Stakeholders
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Case Studies

32
How FullStory increased client retention using Ecosystem-Led Growth tactics
How FullStory increased client retention using Ecosystem-Led Growth tactics
How BEMO boosted meetings by 900% using Clay, Crossbeam, HubSpot, and Ecosystem-Led Growth
How BEMO boosted meetings by 900% using Clay, Crossbeam, HubSpot, and Ecosystem-Led Growth
How Ecosystem-Led Marketing Drives 60% Higher Engagement and Integration Adoption | Crossbeam Case Study
How Ecosystem-Led Marketing Drives 60% Higher Engagement and Integration Adoption | Crossbeam Case Study
How FullStory Increased Client Retention with Ecosystem-Led Growth | Crossbeam Case Study
How FullStory Increased Client Retention with Ecosystem-Led Growth | Crossbeam Case Study
How LeanData Closes More Partner-Sourced Revenue with Crossbeam | Crossbeam Case Study
How LeanData Closes More Partner-Sourced Revenue with Crossbeam | Crossbeam Case Study
Intercom's Playbook: Driving 30% More Sourced Revenue with Ecosystem Insights | Crossbeam Case Study
Intercom's Playbook: Driving 30% More Sourced Revenue with Ecosystem Insights | Crossbeam Case Study
How Everflow Shortened Enterprise Sales Cycles with Partner Data | Crossbeam Case Study
How Everflow Shortened Enterprise Sales Cycles with Partner Data | Crossbeam Case Study
How Friendbuy Built a Thriving Ecosystem-Driven Culture | Case Study
How Friendbuy Built a Thriving Ecosystem-Driven Culture | Case Study
How Fullstory builds their tech partnerships program with Reveal's help to increase their renewal rate by 14%
How Fullstory builds their tech partnerships program with Reveal's help to increase their renewal rate by 14%
Meet the startup choosing Ecosystem-Led Growth over direct sales
Meet the startup choosing Ecosystem-Led Growth over direct sales
Partnerships for the Win: How Census Uses Partner Data to Pursue Higher ACVs
Partnerships for the Win: How Census Uses Partner Data to Pursue Higher ACVs
How to Increase Your Tech Partner Program's Revenue by 30% (And Be a Joy to Work With)
How to Increase Your Tech Partner Program's Revenue by 30% (And Be a Joy to Work With)
How Vidyard 14x'd its Partner-Sourced Revenue Using Crossbeam
How Vidyard 14x'd its Partner-Sourced Revenue Using Crossbeam
How Sendoso Doubled Their Partner-Influenced Pipeline In Just 3 Months with Crossbeam
How Sendoso Doubled Their Partner-Influenced Pipeline In Just 3 Months with Crossbeam
HubSpot + The Hustle: How Crossbeam Helped Make the Deal Happen
HubSpot + The Hustle: How Crossbeam Helped Make the Deal Happen
How Okta Ventures Surfaced 60 Ecosystem Qualified Leads for its Portfolio Companies in Just Two Weeks
How Okta Ventures Surfaced 60 Ecosystem Qualified Leads for its Portfolio Companies in Just Two Weeks
How Bombora Discovered Hidden Pipeline and Closed $100K in 2 Months with Crossbeam
How Bombora Discovered Hidden Pipeline and Closed $100K in 2 Months with Crossbeam
RollWorks Embraced the Partner Cloud. Now, They Have a 30% Increase in Retention.
RollWorks Embraced the Partner Cloud. Now, They Have a 30% Increase in Retention.
Nearbound Daily #558: How Apollo's Affiliate Program Saw A 576% Jump In Revenue
Nearbound Daily #558: How Apollo's Affiliate Program Saw A 576% Jump In Revenue
Nearbound Daily #557: Alexis Petrichos' Quick Start Guide To SaaS Partnerships
Nearbound Daily #557: Alexis Petrichos' Quick Start Guide To SaaS Partnerships
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eBooks

7

Podcast Episodes

22
Building Trust and Authenticity Through Ecosystem-Led Growth with Shawnie Hamer, Crossbeam
Building Trust and Authenticity Through Ecosystem-Led Growth with Shawnie Hamer, Crossbeam
Nearbound Podcast #115: From Go-To-Market To Go-To-Network
Nearbound Podcast #115: From Go-To-Market To Go-To-Network
Lizzie Chapman: How to Make Your Leadership Care About Ecosystem-Led Growth | Supernode 2023
Lizzie Chapman: How to Make Your Leadership Care About Ecosystem-Led Growth | Supernode 2023
Lisa Hopkins: Navigating The Messy Teenage Years Of Your Partner Program | Supernode 2022
Lisa Hopkins: Navigating The Messy Teenage Years Of Your Partner Program | Supernode 2022
Jared Fuller: Trust is the New Data | Supernode 2022
Jared Fuller: Trust is the New Data | Supernode 2022
Cristina Flaschen: Proving the ROI of partnerships | Supernode 2022
Cristina Flaschen: Proving the ROI of partnerships | Supernode 2022
Bob Moore: Partnerships Are the Most Effective Business Growth Lever | Supernode 2022
Bob Moore: Partnerships Are the Most Effective Business Growth Lever | Supernode 2022
Andy Cochran: How to Clone Yourself | Supernode 2023
Andy Cochran: How to Clone Yourself | Supernode 2023
Alexis Petrichos & Nicolas Vandenberghe: How Chili Piper Became an Ecosystem-Led Company | Supernode 2023
Alexis Petrichos & Nicolas Vandenberghe: How Chili Piper Became an Ecosystem-Led Company | Supernode 2023
Catherine Brodigan: Effective Co-Selling* (*because you have no other choice) | Supernode 2023
Catherine Brodigan: Effective Co-Selling* (*because you have no other choice) | Supernode 2023
Dave Goldstein: Ecosystem-Led Sales for the Enterprise: How Braze Leveraged Alliances to Fuel Robust Growth | Supernode 2023
Dave Goldstein: Ecosystem-Led Sales for the Enterprise: How Braze Leveraged Alliances to Fuel Robust Growth | Supernode 2023
Andreessen Horowitz's Sarah Wang: The best performing companies are prioritizing partnerships | Supernode 2022
Andreessen Horowitz's Sarah Wang: The best performing companies are prioritizing partnerships | Supernode 2022
Brian Jambor: Building a Partner Program From Zero | Supernode 2022
Brian Jambor: Building a Partner Program From Zero | Supernode 2022
Maureen Little: Building Influence to Drive Impact | Supernode 2023
Maureen Little: Building Influence to Drive Impact | Supernode 2023
Welcome to Supernode
Welcome to Supernode
Tobin Bennion: How Snowflake Does Customer Centered Partnerships | Supernode 2023
Tobin Bennion: How Snowflake Does Customer Centered Partnerships | Supernode 2023
Braydan Young: How to Get Your C-Suite to Care | Supernode 2023
Braydan Young: How to Get Your C-Suite to Care | Supernode 2023
Brandon Balan and McKenzie Jerman: We replaced our mid-market sales with Ecosystem-Led Growth. This is what happened. | Supernode 2023
Brandon Balan and McKenzie Jerman: We replaced our mid-market sales with Ecosystem-Led Growth. This is what happened. | Supernode 2023
Maureen Little: Scaling ain't easy | Supernode 2022
Maureen Little: Scaling ain't easy | Supernode 2022
Mike Stocker: 10 Partner Metrics Every Executive Ought To Know | Supernode 2023
Mike Stocker: 10 Partner Metrics Every Executive Ought To Know | Supernode 2023
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Reports

9

Toolkits

9

Videos

54
Tech Ecosystem Maturity: How to Co-Sell Like a Supernode
Tech Ecosystem Maturity: How to Co-Sell Like a Supernode
Crossbeam Explains: Goodbye Cold Outreach, Hello Ecosystem-Led Sales
Crossbeam Explains: Goodbye Cold Outreach, Hello Ecosystem-Led Sales
Playbook: How Everflow's Ecosystem-Led Referral Marketing Wins 37% More Customers in 2023
Playbook: How Everflow's Ecosystem-Led Referral Marketing Wins 37% More Customers in 2023
Howdy partners #56: Unleashing partner tech- Greg Portnoy
Howdy partners #56: Unleashing partner tech- Greg Portnoy
Getting Primed for Account Mapping with Partners in Crossbeam | Connector Summit 2022
Getting Primed for Account Mapping with Partners in Crossbeam | Connector Summit 2022
The Perfect Storm: The Demise of "Growth At All Cost" & The Rise Of Ecosystem-Led Growth
The Perfect Storm: The Demise of "Growth At All Cost" & The Rise Of Ecosystem-Led Growth
The Crossbeam x Reveal merger: Watch Bob Moore and Simon Bouchez give the inside scoop
The Crossbeam x Reveal merger: Watch Bob Moore and Simon Bouchez give the inside scoop
Sam Jacobs & Bob Moore: The Future of an Ecosystem-Led World | Supernode 2023
Sam Jacobs & Bob Moore: The Future of an Ecosystem-Led World | Supernode 2023
Allan Adler: Aligning Your Organization for Ecosystem Success | Supernode 2022
Allan Adler: Aligning Your Organization for Ecosystem Success | Supernode 2022
Crossbeam explains: Co-selling
Crossbeam explains: Co-selling
The 15+ questions that accelerate co-selling
The 15+ questions that accelerate co-selling
Crossbeam Explains: The Three Partnership Types
Crossbeam Explains: The Three Partnership Types
Crossbeam Explains: What are System Integrators?
Crossbeam Explains: What are System Integrators?
Crossbeam Explains: How Oyster Grew its Partner Ecosystem and Team in One Year
Crossbeam Explains: How Oyster Grew its Partner Ecosystem and Team in One Year
Cristina Flaschen: Proving the ROI of partnerships | Supernode Conference 2022
Cristina Flaschen: Proving the ROI of partnerships | Supernode Conference 2022
Allan Adler: Aligning your organization for ecosystem success | Supernode Conference 2022
Allan Adler: Aligning your organization for ecosystem success | Supernode Conference 2022
Quick Tips for Crossbeam Account Management and Data Hygiene | Connector Summit 2022
Quick Tips for Crossbeam Account Management and Data Hygiene | Connector Summit 2022
Crossbeam Explains: Co-selling
Crossbeam Explains: Co-selling
Jared Fuller: Trust is the New Data | Supernode 2022
Jared Fuller: Trust is the New Data | Supernode 2022
Pamela Slim: Build Ecosystems, Not Empires | Supernode 2022
Pamela Slim: Build Ecosystems, Not Empires | Supernode 2022
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Webinars

32
What's new in Crossbeam streamlined ecosystem insights
What's new in Crossbeam streamlined ecosystem insights
Maximizing Crossbeam: Master Salesforce Reports & Dashboards
Maximizing Crossbeam: Master Salesforce Reports & Dashboards
ARReasons to pay for Crossbeam
ARReasons to pay for Crossbeam
Uncovering the Crossbeam Ecosystem Revenue Platform
Uncovering the Crossbeam Ecosystem Revenue Platform
Playbook: How Twilio 8x'd Partner-Sourced Pipeline with a Single Partner
Playbook: How Twilio 8x'd Partner-Sourced Pipeline with a Single Partner
The state of the partner ecosystem 2023
The state of the partner ecosystem 2023
4 Easy Account Mapping Wins
4 Easy Account Mapping Wins
Foundations of Partner Ecosystems for Efficient Growth
Foundations of Partner Ecosystems for Efficient Growth
How to Source and Convert Pipeline in HubSpot | Connector Summit 2022
How to Source and Convert Pipeline in HubSpot | Connector Summit 2022
Building Your Dream ELG Tech Stack
Building Your Dream ELG Tech Stack
Best Practices for Sourcing Ecosystem Qualified Leads | Connector Summit 2022
Best Practices for Sourcing Ecosystem Qualified Leads | Connector Summit 2022
Ask Me Anything with Crossbeam Experts
Ask Me Anything with Crossbeam Experts
Roadmap Review: See What's New and Upcoming at Crossbeam
Roadmap Review: See What's New and Upcoming at Crossbeam
MythBusters: The GTM Edition
MythBusters: The GTM Edition
How to Ignite Co-Selling and Collaboration with Reps in Salesforce | Connector Summit 2022
How to Ignite Co-Selling and Collaboration with Reps in Salesforce | Connector Summit 2022
The Inside Track: How to Accelerate Crossbeam Onboarding for Your Partners
The Inside Track: How to Accelerate Crossbeam Onboarding for Your Partners
The Inside Track: Top Partnership Plays from Chris Lavoie at Gorgias
The Inside Track: Top Partnership Plays from Chris Lavoie at Gorgias
Crossbeam Product Drop: How to turn your ecosystem data into dollars
Crossbeam Product Drop: How to turn your ecosystem data into dollars
Crossbeam Product Drop Webinar: New Features Worth Buzzing About
Crossbeam Product Drop Webinar: New Features Worth Buzzing About
The State of the Partner Ecosystem 2022 Webinar
The State of the Partner Ecosystem 2022 Webinar
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