Crossbeam

The Most Popular Resources of 2025 (so far) and Lessons Learned

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The Most Popular Resources of 2025 (so far) and Lessons Learned

How to Reference Your Prospects' Tech Stacks in Your Outbound Sales Emails

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How to Reference Your Prospects' Tech Stacks in Your Outbound Sales Emails

How to Power Scalable Channel Demand with an Ecosystem-Led Strategy

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How to Power Scalable Channel Demand with an Ecosystem-Led Strategy

AI at Crossbeam

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AI at Crossbeam

Build a Modern AI Sales Tech Stack

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Build a Modern AI Sales Tech Stack

The 2x2 Matrix of AI Data

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The 2x2 Matrix of AI Data

Ring the Gong: Optimize Your Sales Stack for Revenue Impact

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Ring the Gong: Optimize Your Sales Stack for Revenue Impact

Your Next Big Deal Is Already in Your Ecosystem - Here's How to Find It Fast

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Your Next Big Deal Is Already in Your Ecosystem - Here's How to Find It Fast

How to Use Crossbeam, Gong, and Clay to Drive More Revenue

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How to Use Crossbeam, Gong, and Clay to Drive More Revenue

How to Use Gong for Partnerships

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How to Use Gong for Partnerships

Ecosystem Intelligence: The Shortcut to Sales That Actually Close

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Ecosystem Intelligence: The Shortcut to Sales That Actually Close

ELG Insider Daily #623: Cold email is not dead, it is just not partner-led

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ELG Insider Daily #623: Cold email is not dead, it is just not partner-led

How to Equip Your Sales Team with the Right Signals and Partners to Close Deals Faster with ELG‍

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How to Equip Your Sales Team with the Right Signals and Partners to Close Deals Faster with ELG‍

What top revenue leaders really think of partnerships

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What top revenue leaders really think of partnerships

You Have Dormant Partners. Here's How to Get Their Interest

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You Have Dormant Partners. Here's How to Get Their Interest

The Two-Way Data Sharing Play: How CallRail Increased Integration Adoption by 167% Through a Strategic Partnership with HubSpot

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The Two-Way Data Sharing Play: How CallRail Increased Integration Adoption by 167% Through a Strategic Partnership with HubSpot

Remote, In-Office, or Hybrid? Where Partnership Professionals Worked in 2021

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Remote, In-Office, or Hybrid? Where Partnership Professionals Worked in 2021

Your Services Partners Can Help Close the "Impossible" Deal (And Make Your Customers Happier)

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Your Services Partners Can Help Close the "Impossible" Deal (And Make Your Customers Happier)

Tech Ecosystem Maturity: Scaling Your Integration Program via Your API

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Tech Ecosystem Maturity: Scaling Your Integration Program via Your API

A Career in Partnerships Could Help You Make More Money Faster

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A Career in Partnerships Could Help You Make More Money Faster

How to Use Partner Data In Your Sales and Marketing Dashboards (Part 2 of 2)

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How to Use Partner Data In Your Sales and Marketing Dashboards (Part 2 of 2)

The Art of Partner Vetting: Finding the Right Fit for Long-Term Success

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The Art of Partner Vetting: Finding the Right Fit for Long-Term Success

Co-selling for Success: How Chili Piper and Gong are Generating Millions in Revenue by Partnering Up

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Co-selling for Success: How Chili Piper and Gong are Generating Millions in Revenue by Partnering Up

ELG DNA: How G2 Drives a 3x Better Win Rate with HubSpot-sourced Deals

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ELG DNA: How G2 Drives a 3x Better Win Rate with HubSpot-sourced Deals

Be a Modern Partner Manager and Empower Your Sales Teams to Co-Sell

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Be a Modern Partner Manager and Empower Your Sales Teams to Co-Sell

How Suppeco built their reseller program with WeTransact, Crossbeam, and ELG

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How Suppeco built their reseller program with WeTransact, Crossbeam, and ELG

ELG Attribution in Crossbeam: Measuring What Matters

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ELG Attribution in Crossbeam: Measuring What Matters

What Symbiotic Relationships In Nature Teach Us About Partnerships

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What Symbiotic Relationships In Nature Teach Us About Partnerships

It's time for the other CEO: Chief Ecosystem Officer

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It's time for the other CEO: Chief Ecosystem Officer

Ecosystem is Everything: How to Embrace Second Party Data With Crossbeam

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Ecosystem is Everything: How to Embrace Second Party Data With Crossbeam

ELG Insider Daily #685: 43% of buyers don't want a rep...

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ELG Insider Daily #685: 43% of buyers don't want a rep...

ELG Insider Daily #651: Use this easy account mapping win for customer retention

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ELG Insider Daily #651: Use this easy account mapping win for customer retention

ELG Insider Daily #632: To win in sales, Always Be Collaborating

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ELG Insider Daily #632: To win in sales, Always Be Collaborating

How RingCentral built an internal culture of partnerships

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How RingCentral built an internal culture of partnerships

ELG Insider #657: Who is the MVP of your GTM motion?

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ELG Insider #657: Who is the MVP of your GTM motion?

How sales teams leverage their ecosystems to enter every deal with confidence

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How sales teams leverage their ecosystems to enter every deal with confidence

ELG Insider #661: Step aside, spreadsheets

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ELG Insider #661: Step aside, spreadsheets

SaaS reseller partnerships: What they Are & How They Work

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SaaS reseller partnerships: What they Are & How They Work

ELG Insider Daily #667: When less is more in your partner ecosystem

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ELG Insider Daily #667: When less is more in your partner ecosystem

How to learn your customer's tech stack and increase integration adoption by 17%

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How to learn your customer's tech stack and increase integration adoption by 17%

ELG Idols: Meet the enterprise sales veteran who turned commercetools' ecosystem into a revenue machine

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ELG Idols: Meet the enterprise sales veteran who turned commercetools' ecosystem into a revenue machine

Oneflow sees a 190% surge in created opportunities after beginning two-way data sharing with HubSpot

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Oneflow sees a 190% surge in created opportunities after beginning two-way data sharing with HubSpot

Capture every dollar: Strategies to optimize partner-influenced revenue

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Capture every dollar: Strategies to optimize partner-influenced revenue

Let's save your deal, one intro at a time

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Let's save your deal, one intro at a time

5 ways to leverage ecosystem data

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5 ways to leverage ecosystem data

Ecosystem-Led Growth: The power of your partner ecosystem

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Ecosystem-Led Growth: The power of your partner ecosystem

How to scale your reselling program

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How to scale your reselling program

ELG Insider Daily #664: Meet the fresh new ELG Insider

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ELG Insider Daily #664: Meet the fresh new ELG Insider

Tech Ecosystem Maturity: Are You Influencing Your Company's Product/Feature Roadmap?

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Tech Ecosystem Maturity: Are You Influencing Your Company's Product/Feature Roadmap?

Nearbound ABM strategy: Winning the attention of high-value accounts

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Nearbound ABM strategy: Winning the attention of high-value accounts

Nearbound Weekend 06/22: Steal This Framework For Strategic Alliances

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Nearbound Weekend 06/22: Steal This Framework For Strategic Alliances

It's happening! Crossbeam and Reveal are joining forces to disrupt go-to-market strategy as we know it.

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It's happening! Crossbeam and Reveal are joining forces to disrupt go-to-market strategy as we know it.

ELG Insider Daily #625: The sales vet who turned an ecosystem into a revenue machine

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ELG Insider Daily #625: The sales vet who turned an ecosystem into a revenue machine

ELG Insider Daily #618: Get the Exclusive Story of the Crossbeam x Reveal Merger

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ELG Insider Daily #618: Get the Exclusive Story of the Crossbeam x Reveal Merger

4 ways partner-sourced leads outperform cold leads every time

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4 ways partner-sourced leads outperform cold leads every time

ELG Insider Daily #650: How to boost your Ecosystem-Led Customer Success wins

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ELG Insider Daily #650: How to boost your Ecosystem-Led Customer Success wins

ELG Insider Daily #669: The foundation of a $1B partnership program

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ELG Insider Daily #669: The foundation of a $1B partnership program

ELG Insider #678: The 4 +1 pillars that hold up your partner ecosystem

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ELG Insider #678: The 4 +1 pillars that hold up your partner ecosystem

ELG Idols: A channel sales leader's 10 lessons for SaaS orgs transitioning to partner implementations

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ELG Idols: A channel sales leader's 10 lessons for SaaS orgs transitioning to partner implementations

Nearbound Daily #611: How To Best Use Account Mapping At The Expand/Engage Phase of the Bowtie

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Nearbound Daily #611: How To Best Use Account Mapping At The Expand/Engage Phase of the Bowtie

Everything You Ever Wanted to Know About Channel Partnerships

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Everything You Ever Wanted to Know About Channel Partnerships

ELG Insider #654: What sets high-performing sales teams apart

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ELG Insider #654: What sets high-performing sales teams apart

How Sendcloud Achieved an 80% Increase in New Leads Sourced From Partners Using Reveal

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How Sendcloud Achieved an 80% Increase in New Leads Sourced From Partners Using Reveal

ELG Insider #658: The new high-performing seller

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ELG Insider #658: The new high-performing seller

ELG Insider Daily #638: The secret to customer retention

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ELG Insider Daily #638: The secret to customer retention

Turning Clojure code into Temporal gold: Crossbeam's data pipeline transformation

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Turning Clojure code into Temporal gold: Crossbeam's data pipeline transformation

The partner experience weekly: Should partnerops role up to revops?

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The partner experience weekly: Should partnerops role up to revops?

ELG Insider #679: Build a revenue-driven partner ecosystem

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ELG Insider #679: Build a revenue-driven partner ecosystem

ELG Insider Daily #693: Turn data into dollars

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ELG Insider Daily #693: Turn data into dollars

Growing Your Partnerships Team? Here are 3 Skills You Should Look for in Your New Hires

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Growing Your Partnerships Team? Here are 3 Skills You Should Look for in Your New Hires

ELG Insider Daily #668: This is what great sales leaders are made of

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ELG Insider Daily #668: This is what great sales leaders are made of

Following to lead: How to win buyer-driven deals

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Following to lead: How to win buyer-driven deals

Women in SaaS partnerships are (probably) underpaid

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Women in SaaS partnerships are (probably) underpaid

Balancing AI, automation, and the human touch in partner management in 2024

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Balancing AI, automation, and the human touch in partner management in 2024

The 3 I's of ELG in Action

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The 3 I's of ELG in Action

How CoPort Launched their PLM Platform with the Help of ELG

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How CoPort Launched their PLM Platform with the Help of ELG

The Ecosystem-Led Growth race between the US and Europe: Who's winning?

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The Ecosystem-Led Growth race between the US and Europe: Who's winning?

ELG Insider Daily #691: Stop chasing revenue alone

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ELG Insider Daily #691: Stop chasing revenue alone

Nearbound Daily #613: Reveal and Crossbeam Got Married-The Dawn of a New Era

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Nearbound Daily #613: Reveal and Crossbeam Got Married-The Dawn of a New Era

ELG Insider Daily #670: Trust the process

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ELG Insider Daily #670: Trust the process

5 Tactics You Can Use Right Now to Show the Real-Time Impact of Partnerships

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5 Tactics You Can Use Right Now to Show the Real-Time Impact of Partnerships

How to win over your strategic partner's customer success team right away

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How to win over your strategic partner's customer success team right away

No opportunities lost: The Crossbeam guide to co-selling with tech partners

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No opportunities lost: The Crossbeam guide to co-selling with tech partners

ELG Insider Daily #619: The GTM Attribution Conundrum

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ELG Insider Daily #619: The GTM Attribution Conundrum

Harness your sales reps as channel managers

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Harness your sales reps as channel managers

Cold outbound isn't dead. Here's what Sales leaders say are the most cost-effective sales strategies in 2023

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Cold outbound isn't dead. Here's what Sales leaders say are the most cost-effective sales strategies in 2023

Partnerships 101: Strategic Alliances Explained (Finally!) Plus Examples

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Partnerships 101: Strategic Alliances Explained (Finally!) Plus Examples

Nearbound Weekend 03/30: A letter to founders and execs from Jill Rowley

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Nearbound Weekend 03/30: A letter to founders and execs from Jill Rowley

How we use partner data to drive conversions and product-led growth

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How we use partner data to drive conversions and product-led growth

How Demandbase acquired DemandMatrix in 7 months after launching a partnership

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How Demandbase acquired DemandMatrix in 7 months after launching a partnership

Tech Ecosystem Maturity: 4 Ways Most Partner Programs Fall Short

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Tech Ecosystem Maturity: 4 Ways Most Partner Programs Fall Short

ActiveCampaign's Co-Marketing Playbook for Getting the #1 Spot in Salesforce's AppExchange

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ActiveCampaign's Co-Marketing Playbook for Getting the #1 Spot in Salesforce's AppExchange

ELG Insider Daily #644: Three easy ELG plays

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ELG Insider Daily #644: Three easy ELG plays

Partnerships 101: What is a System Integrator (SI), and Should You Partner With One?

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Partnerships 101: What is a System Integrator (SI), and Should You Partner With One?

The subtle art of a warm intro: How to set your sales team up for success

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The subtle art of a warm intro: How to set your sales team up for success

Nearbound Daily #541: 😱 Renewals Aren't Automatic...Here's What To Do About It

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Nearbound Daily #541: 😱 Renewals Aren't Automatic...Here's What To Do About It

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