7 min read
ELG DNA: How G2 Drives a 3x Better Win Rate with HubSpot-sourced Deals

Discover how G2 achieved a 3x better win rate and a 40% shorter sales cycle with HubSpot-sourced deals by leveraging Ecosystem-Led Growth (ELG). Learn how G2's revenue org embedded partnerships into their sales strategy, enabled sellers with the right tools, and optimized co-selling motions for success.

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