This article discusses the problem of information overload in B2B content marketing and how marketers can help to "shrink the sea" of content. You will learn:
- The challenges of creating and distributing B2B content in today's crowded digital landscape
- The importance of focusing on quality over quantity in B2B content, and how creating more targeted, relevant content can help to cut through the noise
- Strategies for optimizing B2B content distribution, including using social media, email, and paid advertising to reach the right audiences, and leveraging customer insights and data to inform content creation and distribution.