Default metrics in GA4 don't show what matters. You need to know if users complete onboarding, use key features, or take action after reading your content. Sadly, GA4's setup feels too complex and was not built for SaaS.

I've worked through those same frustrations and found a simpler way to get the insights that move the needle.

In this guide, you'll learn how to create custom event tracking in GA4 using Google Tag Manager. I'll also show you how to choose the right events and use the data to improve acquisition, retention, and product adoption.