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Why Your CFO Thinks of Marketing as a Cost Center in B2B
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Doug Bell Doug Bell
Camela Thompson Camela Thompson
Posted May 7, 2024 • 10 min read
Why Your CFO Thinks of Marketing as a Cost Center in B2B
CaliberMind CaliberMind

Doug Bell, Fractional CMO at Chief Outsiders, shares why he thinks marketers struggle to move away from the reputation of a cost center and how to fix it.

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