Agencies are built on the expertise and knowledge of their teams, but what if there was a way to turn that expertise into a source of passive income?

In an industry where economic ups and downs are inevitable, having a steady stream of revenue from intellectual property can be a game changer.

Today, we have the pleasure of speaking with Gini Dietrich, the author of the Spin Sucks book, blog, and podcast. Gini is here to share her insights on how agencies can leverage their intellectual property to create structured processes that generate passive income. We'll explore the steps necessary to transform agency knowledge into monetizable assets, and how these strategies can provide financial stability during tough times. If you're looking to create new revenue streams and future-proof your agency, this episode is for you.