How audience intelligence helped a leading medical technology brand to shape a winning, client-first strategy
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Jacqueline Zote Jacqueline Zote
2 min read
How audience intelligence helped a leading medical technology brand to shape a winning, client-first strategy

How do you begin to understand a seemingly diverse and highly dispersed audience? That's the exact challenge that Ideagoras had to overcome on behalf of the portable ultrasound division of their client, a leading global medical technology brand.