Associated with
Seema Shah
1 min read
MMM: Epic Games Wins Landmark Decision in Google Case; Sephora and Ulta Ramp US Advertising Efforts
The jury in Epic Games' trial against Google found that Google's business practices in its Play Store are monopolistic. Sensor Tower data shows that Google earns a significant amount of revenue (~$49bn since 2020) from Play Store fees. Sephora and Ulta, two major players in the beauty industry, advertised heavily during the holiday season to drive consumer engagement and sales.
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