"With Mixpanel, we unearthed many hidden insights regarding our product and users. We would not have been able to drive 100x growth and provide users with an exceptional experience without these insights."

In 2019, Passion Factory launched Balance Friends to help women in Korea lose weight in a healthy and balanced way. Balance Friends is a chatbot-based health coaching app that allows users to log and track their diet and exercise via a dialogue interface, and make personalized conversation with a chatbot persona, according to the user's contextual data. It is the first such service in Korea that utilizes a chatbot to provide personalized and customized advice in a fun, conversational way.