In this Spotlight Session, we talk with Keith Perhac, Founder & CEO of Segmetrics, a middle-of-funnel business analytics tool!

We discuss things like:
💥 Optimizing for Middle of Funnel – Nurture sequences and recurring revenue being so much more valuable than top-of-funnel acquisition.
💥 Skipping the KPIs – How KPIs gloss over improvements in your funnel. Instead, you should focus on Outliers.
💥 Marketing as Psychology – Understanding WHY people convert (or don't) through your funnel.
💥 And more!