SXSW Reflections: Brands Can't Afford Inauthenticity - Basis Technologies
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Noor Naseer Noor Naseer
Posted Apr 6, 2022
SXSW Reflections: Brands Can't Afford Inauthenticity - Basis Technologies

According to SXSW speakers representing brands across industries, authenticity is an attribute that brands must be more intentional about.

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