There's been a radical shift in the beauty industry since social media entered our orbit.
Today's smart beauty brands are investing in social visual storytelling to create deeper
bonds with consumers, and leaders are connecting with active fans by enabling moments
of social shareability. Success comes by way of engaging fans through beautiful owned
imagery, earned content, and tactical influencer marketing.
Nevertheless, a very vexing question has loomed above all those outstanding visual
marketing efforts: how does one measure social media ROI?
Keep reading to find out