‎Revenue Today: Understanding ROI Marketing: Using CRM Discipline and Data for Optimization (Part 3)

Career Growth / RevGenius / Podcast Episodes

Associated with

Jared Robin

Thao Ngo

Emily Ward

1 min read

‎Revenue Today: Understanding ROI Marketing: Using CRM Discipline and Data for Optimization (Part 3) - Thao Ngo and Emily Ward

RevGenius

Today, we welcome Thao Ngo and Emily Ward, SVP of Marketing at Uptempo and VP of Global Marketing at Anthology respectively. They talk about how ROI marketing contributes to the sales funnel and why the "Investment" part of ROI often gets overlooked.