Technology has changed the way businesses interact with their customers. Brands are able to expand their audience to literally encompass the globe while also serving their customers faster and more efficiently.

Technology has also driven contactless transactions. Most interactions today between a business and its customer happen digitally, with zero contact. This shift towards contactless interactions between a brand and its customer requires a shift in customer acquisition and product adoption strategies.

Businesses need to plan this shift faster than was anticipated because a change that was being driven by technology has suddenly been propelled by the recent Covid-19 pandemic. Even traditional businesses like brick-and-mortar banks suddenly find the need for a digital bridge between them and their customers. More importantly, businesses are looking for better ways to retain customers and acquire new ones as they head towards digital transformation.

Tauseef Alvi, Head of Marketing & Growth at North Loop, Kamalesh Jayaraman, Director of Product at Capital One, Bill Gerber, Head of Global Enterprise Practice at Adjust, and Matias Honorato, Senior Growth Manager at Tally joined our VP of North America region, Ehren Maedge to discuss how their financial institutions are driving customer acquisition, retention, and product adoption both in the context of Covid-19 and also as they progress in their digital journey.