For most retailers, the holiday season is the most wonderful time of the year. The average business generates 26.8% of annual retail sales. Yet between holiday promos and ad campaigns, this season can easily become the most competitive time of year. To meet Q4 sales goals for your retail business, you have to stand out amidst all the holiday lights. In other words, you need creative strategies and heartwarming campaigns. In this article, we'll cover how to create festive holiday campaigns for social media, from audience research and brand voice development to organic and paid social content.