Posted Nov 8, 2017
•
8 min read
Attack Of The Killer Bots: Your Lead Scoring Models Are At Risk
Marketers beware! Your lead scoring models are at risk. There's an invisible force threatening the health and success of your lead scoring. They're called bots (computer programs that perform automated tasks) and the struggle is oh-so-real. Many lead scoring models today are based on clicks and opens, but these activities may not be the best way [...]
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