With follower growth of over 440% on both Instagram and TikTok since the start of 2024, Nara Aziza Smith has undoubtedly become one of the trendiest creators of 2024. But just who is Nara Smith and why does her content have brands lining up to partner with her? In short, Smith has been labeled a "tradwife" (short for traditional wife) for her lifestyle and content. The tradwife concept has become a controversial topic on social media, yet brands are still eager to partner with Smith. In this blog post, we'll uncover who is Nara Smith, and the brand safety secret that keeps brands coming back for more.