Kirk Williams (Zato Marketing), Julie Friedman Bacchini (Neptune Moon), and Elizabeth Marsten (Tinuiti) discuss the latest updates in PPC marketing during the COVID-19 crisis.
Topics included:
- industry benchmark data for advertising with week over week and month over month changes
- ecommerce advertising strategies on Amazon and Google
- automated bidding and how 'maximize clicks' has worked surprisingly well
- how to find the new normal