As technology continues to connect us, the crossover between departments deepens as well.

Teams are no longer working in silos and many companies are choosing to embrace radical cross-functional collaboration. But among the many benefits of collaboration come problems lurking in the shadows.

There are more account holders, touchpoints, and programs than ever. Each a critical part in leading potential customers through the buyer's journey. How can you accurately track which touchpoints drive the most value? How can you ensure proper credit is delegated?