![[Topline #30] The Truth about End User Buying](https://main-app-production-public.s3.amazonaws.com/rqido9dorc84h60tpvlrw5ddl5ue)
3 min read
[Topline #30] The Truth about End User Buying
After examining G2's State of Software report in last week's podcast, which delves into the supply side, we now shift our focus to the demand side as we explore the data provided by Gartner and Vendr. Surprisingly, SaaS dominates the cloud market regarding end-user spending (Gartner).
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