More than 50% of consumers use their social media platforms to express their views and opinions about brands they've previously used or purchased from. After all, sentiment analysis (or opinion mining) is one of the most useful disciplines to have at your disposal. You can use social media sentiment analysis to translate people's thoughts, feelings, and opinions into cold, hard data that you can employ to establish what you should do more of, and what you need to do less of. Doing so allows you to harness the power of social media to bolster business. With automated sentiment analysis tools,