Embrace the High-Level Individual Contributor: How to Hire for This Unconventional Role
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Posted Mar 20, 2024 12 min read
Embrace the High-Level Individual Contributor: How to Hire for This Unconventional Role

I'm SparkToro's VP Marketing and here's how I spent a recent afternoon: I sifted through our Google Analytics dashboard. I was looking for our most popular pages and copying them into a spreadsheet so that we can keep track of what needs to be updated for the public launch of SparkToro V2. I included the title of the page, link, and amount of pageviews each got over the past month. This took ~30 minutes.

Was it glamorous? Cripes, no. But was it fun? Absolutely not. Well, did I at least use the opportunity to listen to my Spotify Discover Weekly while I worked? Still no, because I didn't even think of doing that until after.

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