SparkToro

Demand-Creation vs. Demand-Converting Marketing

Article

Demand-Creation vs. Demand-Converting Marketing

Getting Executive Buy-In: How to Tie Audience Research to Business Strategy

Article

Getting Executive Buy-In: How to Tie Audience Research to Business Strategy

How to Use Mental Jujitsu to Convince Your Boss/Team/Client to Make the Right Marketing Investments

Article

How to Use Mental Jujitsu to Convince Your Boss/Team/Client to Make the Right Marketing Investments

How to Turn Audience Research Into Content Ideas

Article

How to Turn Audience Research Into Content Ideas

New Research: How Often Do Americans Search Google? Which Search Verticals Do They Use?

Article

New Research: How Often Do Americans Search Google? Which Search Verticals Do They Use?

The Internet Needs Less Fighting, More Invisible Subtweets

Article

The Internet Needs Less Fighting, More Invisible Subtweets

New Research: Google Search Grew 20%+ in 2024; receives ~373X more searches than ChatGPT

Article

New Research: Google Search Grew 20%+ in 2024; receives ~373X more searches than ChatGPT

The Juice Joins The ActiveCampaign Leap Day Extravaganza!

Article

The Juice Joins The ActiveCampaign Leap Day Extravaganza!

ROI vs. VOI: Smart Marketers Look Beyond the Numbers

Article

ROI vs. VOI: Smart Marketers Look Beyond the Numbers

Audience Research: The Complete Guide for Marketers in 2025

Article

Audience Research: The Complete Guide for Marketers in 2025

The State of Digital Agencies in 2024: Client Referrals Drive Agency New Business, But Is It Enough? And Are Sales Pipelines a Cause For Concern?

Article

The State of Digital Agencies in 2024: Client Referrals Drive Agency New Business, But Is It Enough? And Are Sales Pipelines a Cause For Concern?

The Overlooked Reason Your Content Isn't Gaining Traction

Article

The Overlooked Reason Your Content Isn't Gaining Traction

The Biggest Mistake We Make When Asking: "Where Are My Customers?"

Article

The Biggest Mistake We Make When Asking: "Where Are My Customers?"

Why One-Pagers Are Dead (And What to Send Instead)

Article

Why One-Pagers Are Dead (And What to Send Instead)

The Digital Watercooler is Gone

Article

The Digital Watercooler is Gone

Why Do We Need Zero Click Marketing?

Article

Why Do We Need Zero Click Marketing?

Traffic Is Down; Revenue Is... Up?

Article

Traffic Is Down; Revenue Is... Up?

Whoa. 5 New Data Features in SparkToro in 100 Days.

Article

Whoa. 5 New Data Features in SparkToro in 100 Days.

The State of Digital Agencies in 2024: Big Challenges, Bigger Optimism, and Is Remote Work Here to Stay?

Article

The State of Digital Agencies in 2024: Big Challenges, Bigger Optimism, and Is Remote Work Here to Stay?

3 Common Social Media Mistakes That We Don't Talk About Enough

Article

3 Common Social Media Mistakes That We Don't Talk About Enough

New Research: We analyzed 332 million queries over 21 months to uncover never-before-published data on how people use Google

Article

New Research: We analyzed 332 million queries over 21 months to uncover never-before-published data on how people use Google

Are your customers switching to AI tools (and how much)? SparkToro's new Search & AI Tools feature has the answers

Article

Are your customers switching to AI tools (and how much)? SparkToro's new Search & AI Tools feature has the answers

Snackbar Studio Raised $2.15M Using SparkToro's Funding Model (and we're open sourcing the docs)

Article

Snackbar Studio Raised $2.15M Using SparkToro's Funding Model (and we're open sourcing the docs)

NEW: Topics, Interests, and Content Ideas Now Live in SparkToro V2

Article

NEW: Topics, Interests, and Content Ideas Now Live in SparkToro V2

The Best Damn Food & Drink Gift Guide 2024

Article

The Best Damn Food & Drink Gift Guide 2024

If your audience's sources of influence and your marketing budget don't align, you're gonna have a bad time

Article

If your audience's sources of influence and your marketing budget don't align, you're gonna have a bad time

Is Google Losing Search Market Share?

Article

Is Google Losing Search Market Share?

Stop Making Your Team Own Tasks. Let Them Own Programs Instead.

Article

Stop Making Your Team Own Tasks. Let Them Own Programs Instead.

Article

How Can My Brand Appear in Answers from ChatGPT, Perplexity, Gemini, and Other AI/LLM Tools?

The Chill Work Guide to Hiring and Managing Agencies

Article

The Chill Work Guide to Hiring and Managing Agencies

How to Fight Back Against a Traffic-Less Web

Article

How to Fight Back Against a Traffic-Less Web

How Do We Anchor Content Marketing Efforts in a Multi-Platform Distribution World?

Article

How Do We Anchor Content Marketing Efforts in a Multi-Platform Distribution World?

How Paid Media Buyers Can Get an Edge in 2024

Article

How Paid Media Buyers Can Get an Edge in 2024

When Attribution Is a Fool's Errand, Zero-Click Marketing Is the Way

Article

When Attribution Is a Fool's Errand, Zero-Click Marketing Is the Way

Content Marketing Needs to Evolve Beyond SEO

Article

Content Marketing Needs to Evolve Beyond SEO

New Research: So Far, AI is Not Disrupting Search or Making a Dent in Google

Article

New Research: So Far, AI is Not Disrupting Search or Making a Dent in Google

How Audience Research Gave Me a Competitive Edge - And Helped Me Earn Respect From Customers

Article

How Audience Research Gave Me a Competitive Edge - And Helped Me Earn Respect From Customers

Attribution is Dying. Clicks are Dying. Marketing is Going Back to the 20th Century.

Article

Attribution is Dying. Clicks are Dying. Marketing is Going Back to the 20th Century.

A Guide to Hosting Your Next Work Retreat

Article

A Guide to Hosting Your Next Work Retreat

The Smarter-Not-Harder Guide to Content Marketing in 2024

Article

The Smarter-Not-Harder Guide to Content Marketing in 2024

NEW: Ranking Pages Shows the Content Your Audience is Most Likely to Find in Search Results

Article

NEW: Ranking Pages Shows the Content Your Audience is Most Likely to Find in Search Results

2024 Zero-Click Search Study: For every 1,000 EU Google Searches, only 374 clicks go to the Open Web. In the US, it's 360.

Article

2024 Zero-Click Search Study: For every 1,000 EU Google Searches, only 374 clicks go to the Open Web. In the US, it's 360.

SparkTogether Comes to Seattle October 8; Tickets are Already 60% Sold Out

Article

SparkTogether Comes to Seattle October 8; Tickets are Already 60% Sold Out

A One-Size-Fits-All Social Media Strategy

Article

A One-Size-Fits-All Social Media Strategy

NEW: SERP Features are now in SparkToro V2 to help you see what types of results Google shows your audience

Article

NEW: SERP Features are now in SparkToro V2 to help you see what types of results Google shows your audience

Search Modifiers in SparkToro V2 Make It Easy to Analyze Your Audience's Search Intent

Article

Search Modifiers in SparkToro V2 Make It Easy to Analyze Your Audience's Search Intent

Why Are Marketing Conferences Shrinking? And What Do Attendees Say They Want?

Article

Why Are Marketing Conferences Shrinking? And What Do Attendees Say They Want?

An Anonymous Source Shared Thousands of Leaked Google Search API Documents with Me; Everyone in SEO Should See Them

Article

An Anonymous Source Shared Thousands of Leaked Google Search API Documents with Me; Everyone in SEO Should See Them

The Essential Rule for Successful Guest Pitches (And Your 5-Step Playbook)

Article

The Essential Rule for Successful Guest Pitches (And Your 5-Step Playbook)

Don't just "Get a sense" for your customers. Make audience research actionable through revenue-lifting tactics.

Article

Don't just "Get a sense" for your customers. Make audience research actionable through revenue-lifting tactics.

Win the RFP: Nail Your Next Client Pitch With Audience Research

Article

Win the RFP: Nail Your Next Client Pitch With Audience Research

You Are Your Moat

Article

You Are Your Moat

SparkToro V2 is Finally Here. It Can Do Incredible Things for SEO, Content Marketing, PR, and Ad Targeting.

Article

SparkToro V2 is Finally Here. It Can Do Incredible Things for SEO, Content Marketing, PR, and Ad Targeting.

Where Web Users Spend Time vs. Where Traffic Referrals Originate

Article

Where Web Users Spend Time vs. Where Traffic Referrals Originate

Email is the Most Consistent, Reliable Marketing Channel on the Web and I Can Prove It

Article

Email is the Most Consistent, Reliable Marketing Channel on the Web and I Can Prove It

Embrace the High-Level Individual Contributor: How to Hire for This Unconventional Role

Article

Embrace the High-Level Individual Contributor: How to Hire for This Unconventional Role

Who Sends Traffic on the Web and How Much? New Research from Datos & SparkToro

Article

Who Sends Traffic on the Web and How Much? New Research from Datos & SparkToro

The Zero-Click Email Strategy That Gets Us 40%+ Open Rates

Article

The Zero-Click Email Strategy That Gets Us 40%+ Open Rates

What To Do When You're Out of Ideas

Article

What To Do When You're Out of Ideas

The Chill Work Manifesto

Article

The Chill Work Manifesto

Why Digital Marketing Agencies Have it Tough in 2023 | 5-Minute Whiteboard

Article

Why Digital Marketing Agencies Have it Tough in 2023 | 5-Minute Whiteboard

The Best Damn Food & Drink Gift Guide on the Internet 2023

Article

The Best Damn Food & Drink Gift Guide on the Internet 2023

How to Future-Proof Your Marketing for an AI-Centric Search World? | 5-Minute Whiteboard

Article

How to Future-Proof Your Marketing for an AI-Centric Search World? | 5-Minute Whiteboard

Why the Least Measurable Marketing Channels Tend to Perform Best: 5-Minute Whiteboard

Article

Why the Least Measurable Marketing Channels Tend to Perform Best: 5-Minute Whiteboard

The Final Chapter of My First Startup

Article

The Final Chapter of My First Startup

The 3 Big Problems with Asking "How Did You Hear About Us?" | 5-Minute Whiteboard

Article

The 3 Big Problems with Asking "How Did You Hear About Us?" | 5-Minute Whiteboard

If Your Marketing Mix Doesn't Match Your Customer's Journey... You're Gonna Have a Bad Time | 5-Minute Whiteboard

Article

If Your Marketing Mix Doesn't Match Your Customer's Journey... You're Gonna Have a Bad Time | 5-Minute Whiteboard

5-Minute Whiteboard: Why You Can't Just Crank Up Marketing to Get More Sales

Article

5-Minute Whiteboard: Why You Can't Just Crank Up Marketing to Get More Sales

Why the Worst Search Marketers Start Content Strategy with "SEO Keywords" - 5-Minute Whiteboard

Article

Why the Worst Search Marketers Start Content Strategy with "SEO Keywords" - 5-Minute Whiteboard

Two Announcements: SparkToro V2 Coming Soon and Brendan Hufford (Temporarily) Joining the Team

Article

Two Announcements: SparkToro V2 Coming Soon and Brendan Hufford (Temporarily) Joining the Team

4 Ways to Distribute Content on Social Media | 5-Minute Whiteboard

Article

4 Ways to Distribute Content on Social Media | 5-Minute Whiteboard

Modern Content Marketing: Your New Growth Flywheel

Article

Modern Content Marketing: Your New Growth Flywheel

5-Minute Whiteboard: Is Generative AI in Search Results the SEO Apocalypse?

Article

5-Minute Whiteboard: Is Generative AI in Search Results the SEO Apocalypse?

How One Media Placement Led to 1,600 Customers - And How You Can Do It Too

Article

How One Media Placement Led to 1,600 Customers - And How You Can Do It Too

5-Minute Whiteboard: Zero-Click Marketing 101

Article

5-Minute Whiteboard: Zero-Click Marketing 101

Maybe the Best Threads Strategy Right Now Is to Listen and Learn

Article

Maybe the Best Threads Strategy Right Now Is to Listen and Learn

A Marketing Team's FAQ for Meta's Threads App (Plus, Findings From Our Survey!)

Article

A Marketing Team's FAQ for Meta's Threads App (Plus, Findings From Our Survey!)

Article

An Employee's Guide to Building a Personal Brand

How Do You Create a Great Marketing Strategy? | 5-Minute Whiteboard

Article

How Do You Create a Great Marketing Strategy? | 5-Minute Whiteboard

SparkToro Year 3 Retrospective: Investor Payback, Systemic Challenges, and V2 on the Way

Article

SparkToro Year 3 Retrospective: Investor Payback, Systemic Challenges, and V2 on the Way

How A Tech Startup Powers Their Marketing Strategy With SparkToro

Article

How A Tech Startup Powers Their Marketing Strategy With SparkToro

Your Burning Questions About Google Analytics 4 (GA4)

Article

Your Burning Questions About Google Analytics 4 (GA4)

How Being Customer-Led Can Double the Impact of Your Traffic

Article

How Being Customer-Led Can Double the Impact of Your Traffic

Your New KPIs to Gauge Content Quality

Article

Your New KPIs to Gauge Content Quality

New Research: Dark Social Falsely Attributes Significant Percentages of Web Traffic as "Direct"

Article

New Research: Dark Social Falsely Attributes Significant Percentages of Web Traffic as "Direct"

Marketing, PR, And Other Use Cases for SparkToro

Article

Marketing, PR, And Other Use Cases for SparkToro

How I Use SparkToro for Content Marketing Projects

Article

How I Use SparkToro for Content Marketing Projects

"High Quality Content" is the Most Useless Phrase in Marketing; We Can Do Better

Article

"High Quality Content" is the Most Useless Phrase in Marketing; We Can Do Better

Why SparkToro Requires A Different Marketing Approach

Article

Why SparkToro Requires A Different Marketing Approach

Guide to SparkToro Part 0: Introduction and a Love Letter

Article

Guide to SparkToro Part 0: Introduction and a Love Letter

The Power of Word of Mouth: How to Find What Influences Your Customers

Article

The Power of Word of Mouth: How to Find What Influences Your Customers

SparkToro Feature Reference & Documentation

Article

SparkToro Feature Reference & Documentation

AI-Generated Content is the New Floor

Article

AI-Generated Content is the New Floor

NEW: Custom Search & Custom Audiences Offer Incredible New Ways to Use SparkToro

Article

NEW: Custom Search & Custom Audiences Offer Incredible New Ways to Use SparkToro

Maybe You Need a Fractional Marketing Director - Not a Fractional CMO

Article

Maybe You Need a Fractional Marketing Director - Not a Fractional CMO

SparkToro's Prices Are Going Up (but not for everyone)

Article

SparkToro's Prices Are Going Up (but not for everyone)

Load more