Who Sends Traffic on the Web and How Much? New Research from Datos & SparkToro
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Posted Mar 11, 2024 17 min read
Who Sends Traffic on the Web and How Much? New Research from Datos & SparkToro

In the era of zero-click platforms, native content, and walled gardens, does anyone still send meaningful traffic to the open web? Is Google responsible for 50% of all traffic referrals? 75%? Is social media sending half what search does? A quarter? Less? Are the major platforms sending less traffic overall than they did a year ago?

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