2024 Zero-Click Search Study: For every 1,000 EU Google Searches, only 374 clicks go to the Open Web. In the US, it's 360.
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Posted Jul 2, 2024 14 min read
2024 Zero-Click Search Study: For every 1,000 EU Google Searches, only 374 clicks go to the Open Web. In the US, it's 360.

Over the past decade, I've done several reports with multiple clickstream panels analyzing Google search behavior at scale. The last such analysis was in

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