This may not surprise anyone, but most people have their cell phones within arm's reach at all times. Why not take advantage of this phenomenon and utilize SMS for your business? Known for its simplicity, reliability, and wide reach, SMS has become essential not just for texting your friends and family, but for companies across various industries! It's a direct and personal way to communicate with customers, prospects, and employees. This post explores what SMS is, the role it plays in a few different industries, and how to leverage SMS for your industry with the help of TextUs.