Whether you do it subconsciously or on purpose, it's human nature to put things into groups.

Maybe you organize your closet based on color or your glassware according to size. You may even group your friends based on who you can call in the event of an emergency.

Whatever the case may be, you're doing your very own cohort analysis without even realizing it by organizing your personal items into groups, also referred to as cohorts.

In the business world, cohort analysis could be one of the most effective ways to gather information regarding customer behavior and how they interact with your product or service, no matter your industry. It's easier said than done, and a lot goes into making sure you're doing a cohort analysis the right way.