Programmatic Advertising 101: The Art and The Science of Cross-Device Targeting
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Hope Lowdermilk Hope Lowdermilk
Posted May 6, 2022 4 min read
Programmatic Advertising 101: The Art and The Science of Cross-Device Targeting

Voice-activated speakers, smart watches, connected TVs, tablets, and cell phones: With more devices than ever with which to reach consumers, why do they feel harder than ever to track?

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