Walmart Connect CPCs Down 19% After Last Week's Second-Price Advanced Auction Switch
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Joshua Dreller Joshua Dreller
Kevin Weiss Kevin Weiss
Posted Jun 14, 2022 18 min read
Walmart Connect CPCs Down 19% After Last Week's Second-Price Advanced Auction Switch

Skai compared Walmart Connect ad costs before and after its recent shift to an advanced second-price auction model.

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