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10 min read
Data blending in marketing: What it is, how it works, and why you need it
Marketers often run campaigns across several channels, and without bringing data from these sources together, you're missing out on the full picture. That's where data blending comes in handy.
Before you say, "Data blending is a data analyst's thing," I'd say it's not entirely true at all. There are many tools that can help you with the groundwork. Once you get the core principles of data blending, you can totally do it yourself. In this article, I'll discuss:
What can you do with data blending
Two ways to blend data-UNION vs. JOIN
How to blend data
Tools for data blending
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