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Sudhir Rajagopal
6 min read
Future of Customers and Consumers: Customers are Demanding an Equitable Exchange of Value in Their Relationships With Brands | IDC Blog
Many enterprises have embarked on some form of customer experience (CX) transformation. While such initiatives vary in terms of scope and maturity, organizations are using CX as a differentiating lever for future business resiliency and growth. In fact, data from IDC's Future Enterprise Resiliency and Spend (FERS) survey show that organizations see improving Customer Experience as a top business priority for 2021 and beyond.
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