Launching a startup is a mix of excitement and motivation, challenged by numerous obstacles and uncertainty. Unfortunately, 90% of all startups fail within their first 5 years due to today's hyper-competitive business environment.

Equipping your startup and its members with the right tools early on can help you find your place under the sun and be competitive in your market. For the vast majority of startups, sales and marketing tools should be a priority. Sales tools, in particular, can help new businesses target and engage potential customers, creating a solid pipeline right from the get-go.

Yet, startup companies are unique by nature – their business needs and goals will often differ from those of established firms, meaning so will the tools they require to start growing.