How to Start Meaningful Discovery in Less than Five Minutes
Posted Aug 12, 2024 4 min read
How to Start Meaningful Discovery in Less than Five Minutes

One of my three priorities for Q3 is to improve my organization's discovery conversion rate.

To help move this priority forward, I've spent several hours working with our enablement, marketing, and operations teams to create a "First Meeting Deck" to drive meaningful, value-based conversations early in the sales process.

This exercise has forced me to consider how discovery can be taught and executed at scale.

Over the following few posts, I'll walk you through the outcomes (and example questions) that may help you improve your ability to quickly engage in deep discovery.

Today, we'll start with point-of-view and priorities.

More Ways to Read:
📓 Original Deep Dive The full article for those who want to immerse themselves
🧃 Summarize The key takeaways that can be read in under a minute
Sign up to unlock
Featured by The Juice
Unlocking the Power of AI in B2B Marketing with Elaine Zelby, Tofu
Video