Associated with
Des Traynor
Posted Jul 30, 2020
•
19 min read
Bob Moesta on unpacking customer motivations with Jobs-to-be-Done
Bob Moesta pioneered the Jobs-to-be-Done (JTBD) framework in the mid 90's, alongside Harvard Business School Professor Clayton Christensen. In this interview, he explains how we can ask questions that explain why people buy, or quit using, our products and services.
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