Is there anything spookier than a LinkedIn fight? Hot takes aside, we decided to bring this battle to the virtual event arena.

B2B brands are leaning more and more into individual creators on their teams. With that, Ghostwriting has come to life like a modern day frankenstein. When done well, it can change a brand's trajectory. When done poorly, it can do more damage than good.

No tricks, just tactical treats and advice in this conversation on all things B2B Ghostwriting.