Uncertain times. Typically, marketing budgets get squeezed, and companies act scared, fearful of making a drastic mistake. But - we believe - that is exactly the wrong thing to do, and the facts back us up.

As B2B marketers, we need to be smart and act decisively. It's time for courageous marketing.

For marketers to do their jobs as they're meant to be done requires courage. Courage to come up with Big Ideas. Courage to defend those Big Ideas from naysayers and skeptics. Courage to launch those Big Ideas into a cynical, attention-starved marketplace. We created this framework to define Courageous Marketing, and to help you implement it at your company.