How do you create a B2B marketing podcast with a passionate fanbase? The kind of podcast where loyal listeners write detailed blog posts and offer feedback after listening to an episode.

B2B martech powerhouse Yaagneshwaran Ganesh has good insights on the topic - write-ups from listeners and regular audience feedback are some of the reactions he's accustomed to as the host of ABM Conversations, a popular B2B marketing podcast with 60+ episodes.

Though ABM Conversations has a strong following (and almost 140 ratings on Apple Podcasts), Yaag doesn't see podcasting as a numbers game.

"Our podcast is not about getting a million downloads. We like to build one-on-one relationships with our listeners," Yaag says on the premiere episode of Recorded Content, our new show all about launching and growing a successful B2B podcast.

Tune in to hear about Yaag's journey from novice to experienced podcaster who says that 90% of guests come from inbound requests (and he's quite selective about who he has on the show).

On this episode, you'll uncover the inner workings of a hit niche podcast, including:

Why Yaag waited until he was about 15 episodes in to introduce guests on the podcast
How he does research ahead of the episode (and why inside jokes don't have a place on a podcast)
Where he distributes the podcast and his approach to podcast marketing