How Sprout Social Drives Go-To-Market Strategy with Customer Voice
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Natalie Severino Natalie Severino
4 min read
How Sprout Social Drives Go-To-Market Strategy with Customer Voice

G2 CRO Eric Gilpin recaps his conversation with Natalie Severino, Sprout Social's VP of Product & Customer Marketing, about how the company effectively collects customer feedback and integrates it across various business functions in its go-to-market strategy.

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