"Omnichannel" has become a buzzword in the marketing world over the past decade. We talk about the power of connecting with consumers on the many channels they engage, but plenty of us throw around the term without realizing that almost no brands are doing it today.

Simply put, "omni" means all; if there is any limit to the number of channels that are available to the brand, it's actually multichannel marketing. No MarTech platform today offers true omnichannel marketing, and very few brands can execute it.

To truly create an effective omnichannel marketing strategy, the key is to be prepared for one. While MarTech vendors don't currently offer a true omnichannel marketing solution, that's where the best providers are heading and you won't want to be caught off-guard when the capabilities arrive.