4 min read
Moving beyond vanity metrics: a new approach to personalization
There are two approaches to how marketers can utilize their data, refocus on the added-value metrics that matter and prioritize a customer-centric approach to personalization. The latter is easier said than done as marketers consistently confront hurdles in their quest to use data to deliver highly personalized customer experiences.
More Ways to Read:
🧃
Summarize
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
Acoustic
