In this episode of Future Proofed, host Kyle Coleman (CMO at Copy.ai) sits down with Andrew Ettinger, a veteran sales leader and strategic advisor, to explore the evolving role of salespeople as mini-marketers.

With over 25 years of experience and $2 billion in enterprise sales under his belt, Andrew shares invaluable insights on how modern sellers can adapt and thrive in today's competitive landscape. Discover why the traditional sales playbook is failing and learn how to leverage content, community, and conversion strategies to stand out from the crowd.