How two artists are using NFTs and other new tech mediums to grow their community
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Drew Pearce Drew Pearce
12 min read
How two artists are using NFTs and other new tech mediums to grow their community

In 2020, a shift in the art world helped the German digital art duo known as Looping Lovers discover their niche. In the absence of in-person exhibitions, people turned their attention to virtual alternatives, and created a new community of artists and fans who recognized, appreciated, and valued their work.

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