Unlocked
Associated with
Ariana Shannon
Posted Apr 3, 2023
•
17 min read
From ICP to Sales Pipeline: How Leaders Can Create a Winning Pipeline Generation and Sales Planning Strategy
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Welcome to the third chapter of Pipeline Generation is a Team Sport! This six chapter series uncovers key insights on how to build your go-to-market strategy.
In this chapter, we'll discuss the benefits of getting your ICP into the hands of your sales team. We'll cover how sales can understand and use your ICP to predict revenue, improve outbound sales efficiency, scale your sales team, and overcome expected challenges.
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