Some people say that comparison is the death of joy. Indeed, when it comes to your personal life, that might be true. However, in order to understand how well your organization is doing, comparison is necessary. Benchmarking is a strategic way of matching what your company is doing versus what another is doing and identifying areas of success and improvement. But, it can be difficult to find a good model for comparison. With this in mind, we created a standard scale that will help you determine where your organization falls. We call it the Event Evolution Model. In the Event Evolution Model, there are four levels: Emergent, Elevated, Evolved, and Expert. How mature is your events program?