When we founded LeanData in 2012, we believed that software could fundamentally make B2B sales and marketing processes much more efficient. The days of the meat-eating enterprise sales reps who could sell ice to Eskimos was over. We were sitting at the dawn of a new age of sales and marketing that had to be data driven and centered around the customer, similar to the evolution in B2C of Amazon.

We wanted to build a company that was customer centric at its core with products that solved their biggest pain points. As it turns out, we were fortunate in both our timing and our partners. A handful of early LeanData adopters, including Marketo and Palo Alto Networks, understood that by aligning sales and marketing around account-based motions, they could deliver a more personalized buying experience. But to do so would require fundamentally challenging the status quo – and exposing the inadequacies of native lead-assignment rules within their CRM systems to meet this challenge. And so, they collaborated with LeanData to develop a completely new kind of software solution – and then helped us evangelize that solution to the broader market.

Once companies realized an automated solution existed that could replace the manual, time-intensive and error-prone lead-management processes they'd learned to live with, they never went back. LeanData recently topped 600+ customers, and we count ourselves fortunate to work every day with high-growth innovators and market leaders like Zoom, DocuSign, AT&T, VMware and others.