Sales Mastery = nailing both the art and the science of selling. The accessibility of data today makes the science of the sell is much more black and white - your reps need to make X number of calls to achieve X dollars in sales. Nailing the art of the sale takes much more practice (and rejection) to master, but is one of the most effective levers that sales leaders often overlook or don't know how to coach for. Your reps can improve their sales by active listening to ask the right questions. But how do you coach them for this level of emotional intelligence? We sat down with Andrew Morton (VP of Sales @ UserVoice) and David Youngblood (Senior Sales and Partner Manager @ Outplay) to discuss what you can do today to increase rep productivity and success with effective coaching, with Sean Cardenas of Atrium to moderate our conversation.

WHAT YOU'LL LEARN
The art and the science of selling - the difference and importance of both

What does effective coaching look like and how is success measured?

How to personalize your coaching approach - it's not a one size fits all!

Tips to improve the emotional intelligence of your sales reps for successful sales calls