OpenAI continues to make significant strides in the tech world. Building on the success of text-to-text and text-to-image models, OpenAI has thrown its hat into the ring of text-to-video generation with the introduction of the text-to-video model named Sora.

Sora promises to be a game-changer as it completes the trinity of text-to-different-modal generation loop, which is significant for enterprises to enhance customer experience (CX), and for agents to provide more efficient customer service. Sora also has the potential to help enterprises improve the ROI of their marketing campaigns, elevate training programs, and enhance branding efforts, among others.