At Agorapulse's Agency Summit online event, we were lucky enough to have Amanda Robinson, digital marketing expert, as one of the speakers. In her webinar, Unleash The Power of Meta Direct-to-Messenger Ads, Amanda discusses how she uses Messenger ads to boost her engagement and connect with potential leads more effectively. In this blog post we will share the key insights Amanda shared during the webinar including: Advantages of Messenger ads over traditional Facebook lead ads How to create a Messenger ad step-by-step Important considerations for agencies when using Messenger ads But before we jump in, let's go through some of the basics.