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Nich Weinheimer
Posted Jan 4, 2024
•
10 min read
The Future Of (Retail) Media Is Full-Funnel, Programmatic, And Omnichannel: An Interview With Nich Weinheimer
Nich Weinheimer, EVP Strategy at Skai, shared his vision of the future of retail media in the discussion he held at Amazon unBoxed 2023. Read on to find out why Nich thinks marketers should manage their Amazon Ads and other retail media campaigns alongside other media channels and how tech is evolving to help marketers shift to omnichannel advertising.
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